Putting the “mix” in mixology

Last spring, I took my wife and daughters on a 4-day Disney cruise – and almost every day since, my home mailbox has runneth over with catalogs, brochures and magazines from high-end cruise lines. (Are all these upper crusty companies aware that I’m a cheapskate who purchased an off-season package w/ an inside stateroom – no window, just a round mirror?)

Regardless, my new favorite magazine from all this high-end junk-mail is Virturoso Life, “The Traveler’s Guide to Inspired Pursuits” (aka “Vacations You’ll Never Afford”). This month’s issue has a good story about boozin’ – “The American Cocktail Revolution,” which traces the history of the cocktail, and also details how we Americans (and our bars) have lost our sauce-superiority to a new breed of “handmade” European cocktails.

The culprit? Cheap cocktail mixes and artificial fruit juices and sweeteners. While our spirits have certainly improved – Absolut Vodka, Patrón Tequila, Bombay Sapphire Gin, Grey Goose Vodka, Cruzan Rum – our cocktail mixes haven’t.

So nix the mix? Yup. Think about it next time you’re out at your favorite bar or restaurant: all those those trendy, hyper-sweetened martinis; or the 31 flavors of margaritas; or the wacky red, white and blue festive cocktails with the sparklers and swizzle straws. They’re all tasty, sure, but so’s Kool-Aid on hot day.

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And think about it when you’re entertaining at home: It’s one thing to buy margarita mix. It’s another thing to buy bottled lemon and lime juice. And it’s quite something else to pick ripe lemons and limes from a neighbor’s tree and squeeze your own margaritas. C’mon – you ponied up $60 for the bottle of Patrón tequila; Why ruin it with cheap margarita mix? It’s like grilling up a beautiful porterhouse steak, then smothering it with ketchup.

The magazine story mentioned a few other tips for cocktail mixing I thought I’d pass along:

For drinks like mojitos
and mint juleps, try using sugar cane juice (guarapo) or raw sugar in lieu of standard sugar. It takes away any sickening sweetness, and adds a more complex and textured flavor to your cocktails.

Try using fruit juice ice cubes in place of standard ice. This prevents “water-down” as your ice melts, and it can also change/enhance the drinking experience as you sip. For example, cranberry ice cubes in a glass of vodka and orange juice will transform the cocktail into a Madras as the ices melts.

Got any fresh or handmade cocktail tips you’d like to share with us? Please do!

Written by Trevor Pitchford

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