Two Drink Minimum; The After 5 Cocktail Blog

Does the world need another blog?

No.

Great. Okay. So why are we starting an After 5 cocktail blog? Well, it’s a long story – and blog entries are generally not very long, so we’ll have to abbreviate:

About six months ago, one of our customer service reps at After 5 received a phone call from a guy who’d just purchased one of our

Martini_glasses_2

He was calling us on his cell phone, standing in the liquor section of his local grocery store – asking us how to mix a martini!! Now, sure, he could’ve just asked the supermarket sommelier or the closest 16-year-old stockboy, but instead he chose to dial 800# information, request our phone number, and ask us. Why??

“Because I want to know how to make the best martini, not just any martini,” the guy said. “Don’t you guys have a favorite After 5 martini recipe?”

It’s an interesting question. (And the answer is yes, by the way.) But are we some kind of authority on cocktails? Keepers of the Holy Grail of booze? Sauciers of the sauce? Hell, no. We all have our favorite spices and vices, but nothing here is definitive.

But the community of After 5 customers, on the other hand – now that would be a very fun and knowledgeable bunch. We’ve always thought of After 5 as a great big cocktail party
– and our customers as the friends we’d like to have at that party. So let’s throw open the doors and get to know each other. With this blog, let’s start some conversations and exchange some ideas on cocktails, wine, beer, eating, entertaining, relaxing, celebrating, recovering, and celebrating some more.

We’ll keep it topical, seasonal, spontaneous, random and fun – and just like a great party, you’ll never know what to expect. Be sure to share your opinions, knowledge and wild experiences with us – and come back often, because we plan to update regularly.

Written by Trevor Pitchford

This entry was posted on Friday, May 18th, 2007 at 11:01 am and is filed under parties, Food and Drink, cocktail, bar, alcohol, Weblogs. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.